Press & News
Stay up to date with us! This is where we provide you with interesting news about our arcona hotels and resorts.
by Julia Armah
Pool location at the Hotel Kaiserhof Heringsdorf: New sauna and heated pool on the roof terrace
Usedom/Rostock, June 25, 2025 - Guests at the Hotel Kaiserhof Heringsdorf, one of the leading hotels in Usedom's imperial spas, can now enjoy the pleasures of wellness at the very top with a breathtaking panoramic view of the Baltic Sea. The new 17 square meter sauna on the roof terrace was opened at the end of May. It is made of thermally treated Scandinavian pine wood, has panoramic windows, a multi-LED lighting system and benches made of Thermo-Espe. This exclusive wood has a noble, dark color and is ideal for sauna construction. The new sauna can be heated to a crisp Finnish 90 degrees Celsius and can accommodate eight seated and four reclining people, who can also enjoy infusion rituals with essential oils and Thalasso peelings.
by Kristina Dohse
Cyberattack on arcona Hotels & Resorts: New findings, forensic progress and outlook
Rostock, 10 June 2025 – Since the last press release, the situation following the cyberattack on arcona Management GmbH has continued to stabilise. New findings, implemented measures and the next steps have now been clearly defined.
Learn more Cyberattack on arcona Hotels & Resorts: New findings, forensic progress and outlook
Top chefs united: Alexander Drossel and Andreas Reinke host an exclusive Wine & Dine event
Potsdam, 20. May 2025 - On Sundy, 15 June 2025 at 6 p.m., the Historische Mühle restaurant warmly invites you to a truly special Wine & Dine event: two top chefs, one shared culinary journey, and six exclusive courses await – perfectly paired with hand-selected wines from the renowned Emil Bauer winery.
by Julia Armah
Summer party, wine events, cooking courses and celebrity chefs
Weimar, January 29, 2025 - The Hotel Elephant Weimar remains a social meeting place in the city of Goethe: the new year is once again packed with events that promise enjoyment and pleasure in the best of company. In addition to the wine talks, the culinary event series “Wallners Lieblinge” and the guest chef evenings “Geschmackssachen”, the hotel is also planning a lavish summer party. In addition, chef Johannes Wallner will be introducing participants to the secrets of fine cuisine for the first time this year with his cooking courses. Tickets for the events are available at reception and via the website hotelelephantweimar.de/ticketshop.
Learn more Summer party, wine events, cooking courses and celebrity chefs
by Julia Armah
Double top: Hotel Elephant Weimar receives two important awards
Weimar, November 26, 2024 - The Hotel Elephant Weimar impresses across the board: this is confirmed by two recent awards that not only recognize the hotel, but also the top achievements of the chef. Hotel Director Stefan Schwind celebrated the Elephant Weimar's selection as one of the “101 Best Hotels in Germany 2025” at a lavish gala on Lake Chiemsee, which is considered one of the most important industry events in the hotel industry. The jury of the renowned Aral Schlemmer Atlas had already honored chef Johannes Wallner at the end of October: He was voted one of the “50 best chefs in Germany”, as announced by the Busche publishing house at a gala in Hamburg.
.Learn more Double top: Hotel Elephant Weimar receives two important awards
by Simon Schwarz
A spin in the little red car: arcona guests take off in a Microlino
Rostock, July 18, 2024 - It is bright red, spherical, radiates a radiant good mood - and enables economical e-mobility. That's why the Microlino is ideal for guests of arcona Hotels & Resorts. "Born in Switzerland - raised in Italy", the charming Micro Car with front entry combines driving pleasure, sustainability and an eye-catching retro design. Two passengers with small luggage whizz through the country in the Microlino at a maximum speed of 90 km/h and can be parked crossways in the smallest of parking spaces. The sunroof makes driving fun perfect
.Learn more A spin in the little red car: arcona guests take off in a Microlino
by Simon Schwarz
Experienced duo takes over the management of the traditional restaurant "Zur historischen Mühle"
Rostock / Potsdam, July 12, 2024 - The traditional restaurant "Zur historischen Mühle" (formerly "Mövenpick Restaurant") in Potsdam is pleased to announce the new management: Hee-Sun Kim and Alexander Dressel, two experienced and passionate restaurateurs, will jointly steer the fortunes of the establishment in future.
by Simon Schwarz
arcona Hotels & Resorts end insolvency
Rostock, June 27, 2024 - arcona Hotels & Resorts has undergone a comprehensive restructuring over the past seven months and was able to divest operations on Rügen (arcona Living First Sellin), in Thuringia (Romantik Hotel Auf der Wartburg) and Austria (Triforêt) during this phase. This made a significant contribution to restoring the company's economic performance.
Arriving at the place of longing
by Simon Schwarz
arcona presents new mission statement and corporate design
Strong umbrella brand as a driver
[While arcona was previously focused on as a public brand, in future arcona will rely on a strong umbrella brand as an identity-creating driver of its qualitative and quantitative development. Each of the eight arcona hotels will remain unique with its own history, identity and roots in the location. The unifying element is the brand extension "An arcona place of longing", which in future will make the affiliation to the umbrella brand visible. Each hotel in the group will thus become a unique "arcona place of longing" that stands for inspiring encounters. A booklet, which is available in every hotel, represents the group's new self-image. The completely redesigned website is also already online. The corporate design has also been carefully developed. A new visual language, the modernization of the umbrella brand logo and the entire CI/CD set the tone for a fresh and modern future for the hotel group.New logo, new website
Online since the end of January, the redesigned arcona.de website presents the "places of longing" as a coherent group of hotels dedicated to encounters and the authentic experience of culture, history and landscape.
The new arcona logo floats light as a feather above everything, with a flying crane adding dynamism. Airy white spaces, the new typography in fresh red and the warm grey of the logo create a look that is both open and warm, into which the photos blend invitingly.
The new corporate design is of course not only reflected on the website and all printed materials, but also in the new arcona Hotels & Resorts corporate booklet, which is available in all hotels.
Inspiring encounters are the true luxury
The new design is an expression of arcona's new identity. The conceptual core is the idea of authentic encounters as the real and true luxury of our time. "In a world that is increasingly virtual, smoothed and standardized, 'encounter', as we understand it, stands for genuine experience and an intense attitude to life. To feel oneself and to feel alive - arcona gives this longing a place to arrive," explains arcona shareholder and managing director Alexander Winter.
Whether on the islands of Sylt, Rügen and Usedom, in Weimar, at Wartburg Castle or in Kitzbühel: each of the unique hotels are places of longing, where people come into contact with each other and are inspired by inspiring encounters with lifestyle, landscape, history and culture. This is not about museum-like folklore, but about living heritage, combined with contemporary design, innovative gastronomy, authentic hospitality and state-of-the-art comfort.
The idea of encounter not only forms the core of the umbrella brand, but also the creative springboard for the communicative and visual appearance. Design, imagery and stories vary and play with the theme of encounter in a variety of ways.
The attitude: authentic, open, sustainable
Part of arcona's new CI is also a clear attitude both internally and externally. Authentic, open and sustainable - these are the values to which the company is committed towards guests, investors, local decision-makers and as an employer. This claim permeates everything we do and results in a culture that is reflected throughout the company.
Images accompanying the press release can be found here. Photo credits: arcona HOTELS & RESORTS.
Further images are available here and at www.arcona.de.
About arcona
Founded in 2008, arcona Hotels & Resorts, based in Rostock, specializes in the operation and development of first-class leisure and vacation hotels. The eight arcona hotels are currently located in properties, some of which are listed buildings, at well-known vacation destinations such as Rügen, Sylt and Kitzbühel. The portfolio includes the well-known Hotel Elephant Weimar, the traditional Romantik Hotel auf der Wartburg and the Schloss Teschow golf club. arcona is pushing ahead with new projects in the Alps and on the German coast.
As a licensee of the Barefoot concept developed by Til Schweiger, arcona also plans to open Barefoot Hotels at established destinations in the coming years, including Bad Wiessee on Lake Tegernsee. The owners and partners of arcona are Alexander Winter and Treugast founder Prof. Stephan Gerhard. The company is based in the listed Zeeck'sche Villa in Rostock.
Further images and information can be found at www.arcona.de.
