Press & News
Stay up to date with us! This is where we provide you with interesting news about our arcona hotels and resorts.
by Simon Schwarz
Bronze medal for the arcona Online Academy
Rostock/Munich, 23.11.2022 - Since 2013, the Hospitality HR Award has shown what forward-looking and employee-oriented HR concepts look like. Over 75 concepts from the hotel and catering industry were submitted this year - and arcona Hotels & Resorts made it to the podium in the digitalization category: The expert jury awarded third place to the arcona Online Academy.
by Simon Schwarz
State Secretary Elisabeth Aßmann visits the Vju Hotel Rügen
Rügen, 07.10.2022 - On Thursday, October 6, 2022, State Secretary Elisabeth Aßmann from the Ministry for Climate Protection, Agriculture, Rural Areas and the Environment visited the Vju Hotel Rügen. In office since May 2022, the politician got to know the UNESCO Southeast Rügen Biosphere Reserve, of which the arcona Hotels & Resorts hotel is a member of the partner network.
Learn more State Secretary Elisabeth Aßmann visits the Vju Hotel Rügen
by Simon Schwarz
Yoga retreat with Halima Elkasmi at the Wyn. Beach Hotel Sylt
Westerland, 06.10.2022 - In November, the Wyn. Strandhotel Sylt takes its guests on a journey to more balance and lightness in everyday life. This week-long experience will be led by Halima Elkasmi, yoga and functional training coach
.Learn more Yoga retreat with Halima Elkasmi at the Wyn. Beach Hotel Sylt
by Simon Schwarz
Paul Schwaiger takes over management of the Triforêt Alpine Resort in Hinterstoder
Rostock/Hinterstoder, 08.09.2022 - Back in April, the management of arcona announced that a new alpine jewel was being created in Hinterstoder: The disused Berghotel Hinterstoder is being developed into a 4-star resort with 61 rooms, suites and lodges. The 20 lodges are being built in the surrounding forest. From September 2022, Paul Schwaiger will be responsible for the new Triforêt alpin.resort as Pre-Opening Resort Manager.
Learn more Paul Schwaiger takes over management of the Triforêt Alpine Resort in Hinterstoder
by Simon Schwarz
arcona realigns itself internally
Rostock, 21.06.2022 - arcona lives its new corporate identity not only externally, but also internally. Whether trainee or manager, whether at the Rostock headquarters or in one of the six arcona hotels: all employees are part of a common corporate culture that is committed to openness, mindfulness and authenticity. Based on this idea, arcona has now developed a programmatic guideline, launched an online academy and introduced a new applicant management system.
by Simon Schwarz
Opening of barefoot HOTEL Mallorca by Til Schweiger
Rostock / Mallorca, 30.05.2022 - Til Schweiger's barefoot concept is now also coming to Mallorca, the Germans' favorite island. The barefoot Hotel Mallorca in Portocolom, on the picturesque east coast of the Balearic island, will welcome its first guests on July 1. The operator of the 60-room hotel is the arcona Hotels & Resorts hotel group, which is already planning another barefoot hotel on Lake Tegernsee.
Learn more Opening of barefoot HOTEL Mallorca by Til Schweiger
by Simon Schwarz
The course is set for new planning
Rostock/Bad Wiessee, 19.05.2022 - At today's meeting of the Bad Wiessee municipal council, the decision to draw up a new project-related development plan for Hirschbergstrasse was unanimously adopted. This provides for the construction of the future barefoot Hotel Tegernsee by Til Schweiger.
by Simon Schwarz
Summer cultural program at the Hotel Elephant Weimar
Weimar, 18.05.2022 - With the summer temperatures, the beautiful garden terrace will once again be included alongside the Lichtsaal at the Hotel Elephant Weimar - in May with a high-quality champagne tasting. There are also several lunch concerts and a matinée on the program - so that you can round off your experience on the terrace afterwards
.Learn more Summer cultural program at the Hotel Elephant Weimar
Stephan Huthmann new Director E-Commerce
by Simon Schwarz
arcona Hotels & Resorts drives digitalization forward
"With Stephan Huthmann, we welcome a proven e-commerce expert to the arcona family," emphasizes Alexander Winter, Managing Partner of arcona. "We have been pursuing a clear strategy of strengthening all direct marketing channels for some time and have already achieved considerable success. I am delighted to have found in Stephan Huthmann exactly the right person to lead our next step in digital marketing with professional know-how and broad industry experience. His arrival completes our commercial team, which focuses on all phases of the customer journey in the areas of brand development, customer loyalty, sales and revenue development."
Huthmann's area of responsibility includes the planning, management and optimization of the entire e-commerce area with the topics of online marketing, content, usability and conversion optimization, the strategic orientation and conception of the social media area at the headquarters and the affiliated companies as well as the development and expansion of influencer and affiliate marketing.
Stephan Huthmann is looking forward to his new role at the arcona Group: "Success in e-commerce in the hotel industry lies not only in the ability to master the technology, but above all in understanding the needs of guests and offering innovative solutions," says the 44-year-old. He wants to impress guests with an outstanding online experience: "Together with my team, I will ensure that we not only remain competitive in the hotel industry, but also set new standards. The future belongs to those who break new ground and are not satisfied with the status quo."
Images for the press release can be found here, for the hotel here and at www.arcona.de
About arcona Hotels & Resorts
Founded in 2008, arcona Hotels & Resorts, based in Rostock, specializes in the operation and development of first-class leisure and vacation hotels. The twelve arcona hotels are currently located in properties, some of which are listed buildings, at well-known vacation destinations such as Rügen, Sylt and Kitzbühel. The portfolio includes the well-known Hotel Elephant Weimar, the traditional Romantik Hotel auf der Wartburg and the Schloss Teschow golf club.
arcona is pushing ahead with new projects in the Alps and on the German coast. As a licensee of the Barefoot concept developed by Til Schweiger, arcona also operates Barefoot Hotels at established destinations such as Mallorca, and another Barefoot is being planned in Bad Wiessee on Lake Tegernsee. The owners and partners of arcona are Alexander Winter and Treugast founder Prof. Stephan Gerhard. The company is based in the listed Zeeck'sche Villa in Rostock.
