"With Stephan Huthmann, we welcome a proven e-commerce expert to the arcona family," emphasizes Alexander Winter, Managing Partner of arcona. "We have been pursuing a clear strategy of strengthening all direct marketing channels for some time and have already achieved considerable success. I am delighted to have found in Stephan Huthmann exactly the right person to lead our next step in digital marketing with professional know-how and broad industry experience. His arrival completes our commercial team, which focuses on all phases of the customer journey in the areas of brand development, customer loyalty, sales and revenue development."

Huthmann's area of responsibility includes the planning, management and optimization of the entire e-commerce area with the topics of online marketing, content, usability and conversion optimization, the strategic orientation and conception of the social media area at the headquarters and the affiliated companies as well as the development and expansion of influencer and affiliate marketing.

Stephan Huthmann is looking forward to his new role at the arcona Group: "Success in e-commerce in the hotel industry lies not only in the ability to master the technology, but above all in understanding the needs of guests and offering innovative solutions," says the 44-year-old. He wants to impress guests with an outstanding online experience: "Together with my team, I will ensure that we not only remain competitive in the hotel industry, but also set new standards. The future belongs to those who break new ground and are not satisfied with the status quo."

Images for the press release can be found here, for the hotel here and at www.arcona.de

About arcona Hotels & Resorts

Founded in 2008, arcona Hotels & Resorts, based in Rostock, specializes in the operation and development of first-class leisure and vacation hotels. The twelve arcona hotels are currently located in properties, some of which are listed buildings, at well-known vacation destinations such as Rügen, Sylt and Kitzbühel. The portfolio includes the well-known Hotel Elephant Weimar, the traditional Romantik Hotel auf der Wartburg and the Schloss Teschow golf club.
arcona is pushing ahead with new projects in the Alps and on the German coast. As a licensee of the Barefoot concept developed by Til Schweiger, arcona also operates Barefoot Hotels at established destinations such as Mallorca, and another Barefoot is being planned in Bad Wiessee on Lake Tegernsee. The owners and partners of arcona are Alexander Winter and Treugast founder Prof. Stephan Gerhard. The company is based in the listed Zeeck'sche Villa in Rostock.